Answered By: Wendy Diamond Last Updated: Jun 28, 2018 Views: 9
You will find this Library Guide helpful: http://libguides.csuchico.edu/marketingaudit
Look at Mintel for consumer product demographics and brand/company marketing. First set up a profile using your CSU Chico email. Then look at the "Category Overview" for "sectors" for products like food, and also "themes" or "demographics like "millenials" or "teens" or "green lifestyle". You can also search by company name or by a keyword like "chips" or "music".
Use IBISWorld for the environmental scan. There are section tabs for Industry At A Glance, Products And Markets, and Operating Conditions, and more.
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